A practical session for turning a business idea that comes from the heart into something that can actually stand. Not a template to fill in — three fundamental questions that guide the whole process, asked in the order that works.
Most people open a business plan and start with the numbers. That's the third question, not the first — and starting there is why so many plans get abandoned before they're finished.
Before the offer, before the pricing. A business that doesn't fit the life you actually want will keep asking you to choose between them.
Not a demographic. The person, the problem, and the emotion underneath the problem — because that's what people are really paying to resolve.
Now the numbers. And read as information, not as a verdict on your worth — which is the reason most founders avoid this page.
I built a business in a country that wasn't mine, without the language, without the network, and without knowing the rules. My first business plans were hard — not because of the maths, but because putting a number on my own work felt like putting a number on myself. This session is what I wish someone had walked me through then.
If you have an idea you keep postponing because you don't know where to begin, begin here.
Save your spot below. It's free, it's live on Zoom, and you'll get the link by email as soon as you register.
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